Menu Of Consulting Services
The following services can be purchased individually or as
part of a retainer package. Call for Details!
Review/Analysis of your
overall business operation.
Business & Operations.
Projection of revenue goals
and outlining of objectives.
Strategic Planning Of
Advertising/Marketing Program. Pre-planning for
Annual allocation of materials, Ads and all promotional programs
the year. On going monitoring of advertising effectiveness and
review of planned projects.
Budgeting: Prepare annual Advertising/Marketing
Budget. Review existing budget and make modifications and
recommendations. On going monitoring of the effectiveness of
Defining your position in
the marketplace. Defining demographics,
geographics, psychographics, sociographics, etc.
Assessing your company
image with concrete recommendations for
improvement. (Evaluate uniforms, vehicles, office procedures,
stationery, sales and promotional materials and advertising.)
Evaluation of customer
attrition rates with recommendations on how
to control and significantly reduce customer cancellations.
Evaluating and making
revisions and improvements to your customer
Evaluating and making
revisions and improvements to your public
Review of your pricing
structure with recommendations on how to
increase pricing with minimum negative impact on customers.
Evaluation of current
marketing procedures, including but not limited
to: Sales tools/sales promotions/ sales materials, and advertising
program (including analysis of yellow page advertising), with
marketing recommendations on how to enhance and build current
programs and create new programs.
Evaluation of, and
recommendations for tracking of the following
systems: Monthly revenue, monthly revenue by category, customer
cancellations, promotional program tracking, customer count, lead
reports, weekly selling of services, year to date cross selling of
services, weekly customer referral tally, year to date customer
tally, advertising value tracking (ROI), and annual revenue.
Branding & Logo Development
Customer Referral Programs
Evaluation of company’s
organizational and management structure
with recommendations, if needed, on how to facilitate a higher rate
efficiency and effectiveness.
Design, tabulation &
interpretation of: Employee Satisfaction Surveys,
Customer Quality Assurance Surveys and Personality Testing Surveys.
Door hangers, radio commercials, newspaper
ads, directory ads, direct mail pieces, client letters, promotions,
Design of the following
letters: (these are only a minute sampling of
what is available) Acquisition letters, collection letters, price
adjustment (increase) letters, Existing customer letters, new
letters, Realtor letters, termite letters, cross selling letters,
lawn, tree &
shrub letters, referral letters, letters to religious
Development of company
Development of Mission
Statements, Vision Statements & slogans.
Office Staff –Customer
Technician Customer Service
& Sales Training.
conflict advice and resolution counseling.
Facilitator of annual SWOT
- Strategic Planning & Analysis Sessions:
(Strengths, Weaknesses, Opportunities, Threats).
Design of employee
incentive and “commission rewards” programs.
Design programs that (these
are only a minute sampling of the
programs available): Capture new customers that recently moved into
homes previously serviced by the company; Maximize the flea and
market; Specifically target market niches; Generate multiple sales
referrals from the initial customer contact; Significantly increase
GHP and termite renewal percentages (including pre-treat renewals);
Reduce account receivables.
Quality Assurance audits of
customer service related issues.
Market Research and
Training for Technicians, Managers and
Green Marketing Programs
Service/Sales Training Power-Point Program
Design of Customer Referral
Design and Composition of
Promotional Letters to Customers
Supervision of Graphic
Copywriting for Marketing
and Advertising Materials
Telephone Directory Ad
Design Supervision and Placement Consulting
Direct Mail Program
Guidance & Support
Radio and TV Production
Branch Expansion Guidance