|When we help you with developing your
Marketing/Business Plan, we go the extra mile. Here is what you can expect
from us as we work with you:
1. Compilation, Correlation and Evaluation Of All Relevant
Initial on-site meeting & fact-finding session.
Presentation of Marketing Plan.
Unlimited 30 day telephone access, with support, to further clarify
plan - post completion.
Areas your Marketing Plan
Summary of company
history and evolution.
analysis of current operations.
Detailed breakdown of
business composition by segmenting individual
business cost factors (payroll expense, advertising /
marketing costs, overhead, etc.) and comparison with
Projection of revenue
goals and outlining of objectives for next 5
Exploring options to
facilitate growth through acquisition and
expansion (an overview).
Defining company position in the marketplace.
targeting market share.
image/perception with concrete recommendations
for improvement (evaluate uniforms, vehicles, office
stationery, sales and promotional materials and
customer attrition rates with sound recommendations on
how to control and significantly reduce customer
Review and evaluation of customer relations policy and programs.
Review and evaluation
of public relations policy and programs.
Analysis of pricing
structure with recommendations on how to
increase pricing with minimum negative impact on
Evaluation of current
marketing procedures, including but not limited
to: sales tools / sales promotions / sales materials,
program, with specific marketing recommendations on how
enhance current programs and create new strategies
advertising/marketing budget with recommendations.
current auditing procedures and design of specific
systems to facilitate optimum tracking in the following
customer service, customer retention, marketing and
of company’s organizational and management structure
with recommendations, if needed, on how to facilitate a
of efficiency and effectiveness.
Cost projections for individual components of plan implementation
with resource list when applicable.