Marketing Strategy: "The Harvard
Experience - Part I
(For Owners & Managers)
This session deals with broad marketing
concepts and strategies
taught at the
Harvard School of Business. Mr. Goldglantz, attended
NPMA's Management Institute, in Cambridge, Mass (in 1999) - which
was taught by
two marketing/management professors from Harvard
University. He has taken the
information from the course and reduced
it to easy to understand terminology.
Mr. Goldglantz combines his
own experience and knowledge with these advanced
concepts -then applies the information, utilizing practical
to the Pest Control Industry.
"What Is Your Company Vision?";
"Outlining Your Company Goals, Objectives and Methodology";
"Analyzing Your Business Composition";
"Designing a Customer Service Program";
"How To Hire The Right People";
"Finding Your Niche - Segmentation & Differentiation";
"Marketing Trends-Current & Future";
"How Our Customers Have Changed; Add-On Services &
How Your Customers & Competitors Are Changing.
Industry Trends: Insurance / Manufacturing / Legal.
Understanding The Big Picture In Operating A Pest Control Business.
Company Growth Strategy & How To Seek Customers.
Selling, Customer Choice, Knowing Your Customer & Yourself.
The Four Stages Of The Customer Life Cycle.
Ten Steps Of The Order Cycle.
Who Is A Loyal Customer?
Do You Keep Customers Loyal?
How Do You Maximize Profitability?
How Do You Create A Company Vision? “Studying Bugs Burger.”
The Three Most Important Qualities In Hiring A Salesperson.
Three Sales Management Systems Needed To Assure Success.
The Criteria For Selecting Accounts.