Preparing For and Marketing a Green Program
(For All Employees)
Unless you are living in a shell, you will have noticed
that “Going Green” is transforming the way business is conducted and marketed in
the United States.
Pest Management Magazine and PCT Magazine have run cover
articles on it.
NPMA has conducted featured seminars on the topic. The
media is focusing on it and data shows that a significant percentage of your
customers are willing to pay more for it. And now you have an opportunity to see
how this movement will be impacting your own business. Attending this session
will provide you with the information necessary to begin incorporating “green”
service options into your business model.
- Customer Demand
- Customers Willingness to Pay a Premium
- Efficacy & Availability of Products
- How We Got Here
- Building a Green Program
- Green Credentialing Agencies
- Service Options
- Selling Green Services
- Green Branding
- Green Marketing