When we help you with developing your
Marketing/Business Plan, we go the extra mile. Here is what you can expect
from us as we work with you:
1. Compilation, Correlation and Evaluation Of All Relevant
Submitted
Materials.
2.
Initial on-site meeting & fact-finding session.
3.
Presentation of Marketing Plan.
4.
Unlimited 30 day telephone access, with support, to further clarify
plan - post completion.
Areas your Marketing Plan
will address:
Summary of company
history and evolution.
Comprehensive
analysis of current operations.
Detailed breakdown of
business composition by segmenting individual
components.
Examination of
business cost factors (payroll expense, advertising /
marketing costs, overhead, etc.) and comparison with
Industry
barometers.
Projection of revenue
goals and outlining of objectives for next 5
years.
Exploring options to
facilitate growth through acquisition and
expansion (an overview).
Defining company position in the marketplace.
Identifying and
targeting market share.
Assessing company
image/perception with concrete recommendations
for improvement (evaluate uniforms, vehicles, office
procedures,
stationery, sales and promotional materials and
advertising.).
Evaluation of
customer attrition rates with sound recommendations on
how to control and significantly reduce customer
cancellations.
Review and evaluation of customer relations policy and programs.
Review and evaluation
of public relations policy and programs.
Analysis of pricing
structure with recommendations on how to
increase pricing with minimum negative impact on
customers.
Evaluation of current
marketing procedures, including but not limited
to: sales tools / sales promotions / sales materials,
and advertising
program, with specific marketing recommendations on how
to
enhance current programs and create new strategies
Analysis of
advertising/marketing budget with recommendations.
Evaluation of
current auditing procedures and design of specific
systems to facilitate optimum tracking in the following
areas: sales,
customer service, customer retention, marketing and
advertising.
Evaluation
of company’s organizational and management structure
with recommendations, if needed, on how to facilitate a
higher rate
of efficiency and effectiveness.
Cost projections for individual components of plan implementation
with resource list when applicable. |