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| President: |
Pest Control Marketing Company, Inc. |
| Author: |
Marketing Matters: The Ultimate Reference Guide to Making the Most of Your
Marketing Money,” - © 2008 |
| Columnist: | Pest Management Professional Magazine |
| Editorial Advisory Board: | Pest Management Professional Magazine |
| Education: |
BS Communications/Marketing - Temple University, 1971, Cum Laude. Post Graduate Marketing/Business Courses - NPMA Management Institute, Harvard University, Cambridge, MA - 1999 and 2000 |
| Experience: | 40+ Years In The Pest Control Industry |
| Industry Recognition: |
Man Of The Year - |
| Organization Affiliations: |
Pi Chi Omega
Master Mason - Shekinah Lodge # 246 - Elkins Park Rotary |
|
Previous Winner of the Rotary
International Award for Outstanding International Public Relations
Project This project was one of only several in the world to receive such recognition and included the production of TV and radio commercials, direct mail pieces and the placement of newspaper stories. |
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| Charitable Affiliations: |
Public Relations Chair- 1999 - 2003 Living Organ Donor Recognition Program National Kidney Foundation of Delaware Valley/American Liver Foundation
Past President – National Kidney Foundation of the Delaware Valley
Past Vice President - National Kidney Foundation USA |
Career Synopsis
| Pa Pest Management Ass'n State Offices/Committees: | Npma Offices / Committees | ||
| 2008-2007 | Immediate Past President | ||
| 2007-2005 |
President |
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| 2005-2004 |
President-Elect: |
Ambassador: NPMA Professional Pest Management Alliance |
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| 2004-2002 |
Vice-President: |
Ambassador: NPMA Professional Pest Management Alliance |
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| 2002-2000 |
Past President: |
Board Of Directors- Region III | |
| 2000-1998 |
President: |
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| 1998-1996 |
President-Elect: Editor/Publisher: State Newsletter Chairman: Public Relations Committee Chairman: Finance Committee Member: Legislative Committee Member: Scholarship Committee |
Communication’s Committee | |
| 1996-1995 |
Vice-President: |
Board Of Directors- Region III (Term Over In '95) Media/Specialist |
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| 1995-1992 |
State Director: |
Board Of Directors- Region III P.R. Committee: (Term 1992 Thru 1993) |
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Featured Lecturer
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As State Association, National Publication, University Lecturer & Business Speaker: |
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| 2008 | New York Pest Expo - NY, NY |
| 2007 |
Kansas Pest Management Association –
Kansas City, KA |
| 2006 |
FPMA Convention – Bonita Springs, Florida |
| 2005 | FPMA Convention (PMP Power Forum) – Orlando Florida |
| 2004 | Pennsylvania Pest Management Association Eastern Conference/Philadelphia, PA |
| 2003 |
Purdue University Pest Control
Conference |
| 2002 |
Purdue University Pest Control Conference Pennsylvania Pest Management Association/Penn State Conference New England Pest Management Association Conference |
| 2001 |
Pacific Northwest Pest Control Conference Louisiana Pest Control Association Management Conference Arizona Pest Control Association Management Conference Pennsylvania Pest Management Association/Penn State Conference |
| 2000 |
Missouri Pest Control Association Annual Conference PCT Magazine-Dialogue 2000, Dallas Texas Arizona State Pest Control Association Conference Pennsylvania Pest Management Association/Penn State Conference |
| 1999 |
Pennsylvania Pest Control Association/Penn State Conference |
| 1998 |
Kansas Pest Control Association Professional Pest Control Operators Of New York State Mississippi Pest Control Association Pennsylvania Pest Management Association/Penn State Conference |
| 1997 |
Long Island Pest Control Association/ 30th Annual Workshop Arizona Pest Control Association/ "Management '97 Conference Pennsylvania Pest Control Association/Winter Conference Purdue University Pest Control Conference Memphis Pest Management Conference (In addition to lecturing, created & designed the 1997 Conference Logo) |
| 1996 |
University Of Kentucky: 26th Annual Short Course Maryland Pest Control Association Pennsylvania Pest Management Association Annual State Conference Purdue University Pest Control Conference Memphis Pest Management Conference |
| As National Pest Management Association Speaker: | |
| 2008 | National Convention– Pest World 2008, Washington, DC. |
| 2007 | Eastern Conference: Atlantic City, NJ |
| 2006 |
National Convention: Grapevine Texas |
| 2004 |
Eastern Conference:
Foxwoods Casino & Resort, CT |
| 2002 |
Eastern Conference: Atlantic City, NJ |
| 2001 |
National Convention: New Orleans, LA |
| 2000 |
National Convention: Las Vegas, NV NPMA-Southern Regional Conference, Tunica, MS |
| 1999 | National Convention: Atlanta, GA |
| 1998 | National Convention: Nashville, TN |
| 1997 | Eastern Conference: Philadelphia, PA |
| 1995 | Eastern Conference: Atlantic City, NJ |
| 1993 | National Convention: Washington, DC |
| 1992 |
Eastern Conference: Atlantic City, NJ National Convention: Dallas, TX |
Published Articles
| Pest Management Professional Magazine (National Industry Publication) | |
| 2006 June |
Feature Article, written by Marty Whitford, managing editor of Pest Control Magazine: chronicling the life of Harvey Goldglantz in the Pest Control Industry. Newsmaker Column, entitled: “Savvy Survivor: Industry Consultant Harvey Goldglantz Helps Companies Face Life’s Tribulations Head-On – Just Like He Always Does.” |
| Column’s Authored by Mr. Goldglantz: | |
| 2008 April June September November |
Truth Or Consequences: How Do You Define IPM? Dealing with the R Word (R-E-C-E-S-S-I-O-N)! Change the Only Constant When the Going Gets Tough |
| 2007 March June September December |
Expand Your Business through Vertical Marketing The Many Faces of Supplemental Advertising Advertise In Good Times & In Bad “Greening Up” |
| 2006 March June October December |
Harnessing The It Factor Within Building Lifetime Customer Loyalty Taking the Pulse of Your Company Marketing On a Limited Budget |
| 2004 January April November |
Marketing Your Termite Business The Power Of Branding Ease Into Acquisition |
| 2003 July September November |
Differentiating Your Company Master The Service Profit Chain Happy Employees Bring Big Profits |
| 2002 October November |
Break Through Your Financial Walls Creating a 2003 Marketing Strategy |
| 2001 February April June August |
Generate Sales & Profits through Retention Plan Proactive & Reactive Media Strategies Take Advantage of Pest Management Month Handling Sensitive Questions From Customers |
| 2000 February April June August October December |
Take Notice of Industry Trends Overcoming Staffing Problems Take Advantage of National Pest Control Month The Harvard Experience 2000 Get Aboard the Management Growth Train How to Optimize Your Advertising Budget |
| 1999 February April June August October December |
Understanding & Dealing with Employee Turnover Reflecting & Projecting On Image Learning From the Harvard Experience Know Thy Customer's Personality Style Preparing for the Pest Control off Season Do You Have an Rx for Y2K |
| 1998 February April June August October December |
When Your Product Is a Service Procrastination: Unearthing Its Roots Networking: Building Bridges for Profits Maintaining the Loyalty of Existing Customers Retaining Customers When Pests Disappear Turning Dreams Into Reality |
| 1997 January February April June August October December |
Target Customers With Association Marketing (National Pest Control Association Eastern Conference Show Guide) 1997: Fail To Plan, Plan To Fail A PCO’s Recipe for A Successful Business The Audit: Moving Ahead By Looking Back Delivering Superior Customer Service...Really! Packaging Your Company Market Segmentation/Developing A Niche... When Price Becomes the Sales Lure |
| Pest Management Association Of Japan’s Newsletter/Magazine | |
| 2002 | A Historical Perspective on the Future of
Pest Management in the USA |
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