Consulting Services
Marketing Plans

IPM – The Big Picture
(For Technicians)

Program Outline:
This session will examine the following areas:

  • Defining & Using Integrated Pest Management
  • What it takes to be a superior technician
  • Being Part of the team means...
  • The Business Puzzle
  • The keys to the doors of success
  • Understanding today’s customers
  • Consumer behavior
  • The price/value relationship
  • Why customers cancel
  • The three layers of customer service
  • The five dimensions of customer service
  • How to keep customers loyal
  • Identifying the loyal customer
  • The four types of customers
  • The technician’s role in preventing cancellations
  • The power of referrals & Add-On Sales


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Copyright © 2008 Pest Control Marketing Company
Last modified: 11/06/08