Marketing Your Way To More Business
        (For Owners, Managers, Technicians & all Employees)

Description:

This seminar will take you on a whirlwind Marketing Trip-which will have you shopping for ideas to make your business grow. You will be compelled to take an introspective look at your own operation. The session begins with a description of "What Is Marketing"? The following areas are explored: consumer behavior; the psychological components of pricing; price resistance; consumer perceptions; source credibility; targeting your customer base; and marketing trends. The session then moves on to focus on such areas as, "Formulating, Building & Enhancing Company Image", "Keeping Customers Loyal When Your Competition Cuts The Price," "How, When & Where To Advertise," and finally comes to a conclusion with "Developing A Marketing Plan For Your Company."