& Marketing Tomorrow's Pest
(For Owners, Managers, Senior Office Personnel &
This business-management and marketing seminar is jam-packed with
information that will help you operate your business more
and efficiently. You will find the scope and quality of
offered, in such a short span of time, to be amazing. Attending
seminar will make a difference in the way you run
learn about consumer and Industry trends, and
“How to develop
strategy ‘by the numbers’.” To find out
marketing strategy: Plan To Attend! You
will discover the
how other successful companies got to
where you want to go.
This is THE
workshop that you can’t afford
Program Overview & Change & The
Pest Management Industry
Reading Prior To Workshop: “Who Moved My Cheese?”
90 page, easy to read book, will take you less than an hour
to finish. It is
published by Putnam and written by Spencer
Johnson, MD. It will set the tone
and pace for today’s and will
prepare you for the changes and challenges
competitive business environment.
Industry & Consumer Trends & How
They Will Affect Your Business
will be an interactive session.
The Relationships &
Interdependence Of The Individual Parts Of A Pest
Business Puzzle: “Keeping It All Together.”
* The Five Keys That Unlock The
Doors To A Successful Business.
To Develop A Business Strategy “by the numbers”: The
a look at the financials and interpreting the results.
future revenue, costs and profitability.
Is The Purpose Of Marketing?
To Construct A Simple Marketing Plan For Your Company.
Together A Budget For Your Marketing Advertising
The Fundamentals Of A Marketing
Much Are Cancellations Costing Your Company?
the five dimensions of customer service in a pest
Marketing: Market Segmentation & Market
price / value relationship.
importance of developing source credibility.
to identify a loyal customer.
to keep customers loyal.
The Customer Life Cycle & The Role It Plays In Your
The Customer Order Cycle.
Putting Together A Strategic
Service Vision For Your Company
“Musts” For A Company’s Growth.
From The Best/Four Case Studies:
The Marketing & Operational Focus Of Your Company.
Today’s Customer Service Model.
and Putting The Service Profit Chain To Work For Your
Classifications Of Customers & How To Convert Them To
Pricing For Profit:
Much Does A Service Technician Cost Your Company?
Look At A Simple Pricing Model.