Strategic Planning & Marketing for
the Small Pest Control Company
(For Owners &
Managers)
Program Outline:
This session will examine the following areas:
- Tracking Services
- Tracking Expenses
- Tracking Customer Count
- Tracking Cancellations
- Tracking Advertising
- Preparing a Budget
- Customer Retention
- Employee Retention
- Uniqueness/Differentiation
- Advertising/Promotion
- Managing Risk
- What it takes for success
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